Osamah Beig
All thoughts
Thoughts
Essays on AI doing real work: deployment, taste, agents, and distribution.
Your industry is not special.
Bottlenecks look unique from the inside. From the deployment seat they repeat.
2026
Your company doesn't have an AI problem. It has a deployment problem.
Why the models are rarely the thing standing between a company and real output.
2026
Taste is the bottleneck.
The gap between a demo and a campaign is judgment, not capability.
2026
A small agent with good context beats a big model without it.
Months of production agents, and what they did to my architecture opinions.
2026
Distribution beats product.
Seventeen years in advertising taught me where attention actually comes from.
2026
The auction taught me what design school didn't.
Performance marketing as an education in honesty.
2026